Nova Commerce is a fast-growing UK-based fashion e-commerce brand that had plateaued after a strong organic start. They were running their own Meta ads but seeing diminishing returns — high CPAs, declining ROAS, and creative fatigue. They came to RSS World Network looking for a performance partner that could take paid channels from a cost centre to their biggest growth driver.
The brand was spending £40K/month on Meta ads but achieving only a 1.1x ROAS — essentially breaking even on paid acquisition. Their creative library was thin, audience targeting was broad, and there was no post-click email strategy to capture revenue from non-converters. Their email list of 85,000 subscribers was largely dormant. They needed a complete paid and retention overhaul — fast.
We began with a 2-week deep audit across ad accounts, creative, attribution, and email. We rebuilt their Meta account architecture from scratch — restructuring campaigns, audiences, and creative delivery using a proven testing methodology. We produced 40 new video and static ad creatives in the first 30 days, systematically testing messaging, format, and creative direction. In parallel, we rebuilt their Klaviyo flows — creating an abandoned cart sequence, welcome series, browse abandonment, and a 6-touch post-purchase journey that transformed dormant subscribers into repeat buyers.
By day 30, ROAS had climbed to 2.1x. By day 60, 2.8x. By day 90, we had achieved a sustained 3.4x ROAS (340%) — more than tripling their previous performance — while spending the same £40K/month. New customer acquisition grew 2.4x quarter-on-quarter. Email revenue grew from 4% to 22% of total monthly revenue. The brand is now on track for a £4M annual revenue run rate on the back of these channels alone.
RSS World Network completely transformed our paid acquisition. We went from losing money on ads to having our most profitable quarter ever — and they did it in three months. The team is exceptional and the reporting is completely transparent. I finally feel like I understand my marketing.
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